2 Essential Elements of Successful YouTube Channels [Creator’s Tip #87]

There is an idea that whatever works for TV, has to work for YouTube.  The  media are so similar: you make content people want to watch and they keep  watching.  But as we know, great TV shows always had what is known as  “water cooler” moments, the idea that people would gather around and talk about  a show, and suddenly the show became more than you watching a glowing screen, it  became a social discussion.  By association, some of the other aspects of  TV shows became working myths for YouTube success.  Let’s break down two  essential elements you video must have for YouTube success.

1. Connection.  Develop and craft content that form a  connection with you, the story, the characters in the story, or with your brand  or product.  Whatever content you may make, it’s important to create human  connections.

2. Community.  Think of your audience as a community rather than a gathered group of people that form an  “audience.”  Find a way to get people to connect to each other through the  video rather than with just the content.  Making them become actively  involved in the videos you create and the messages they send gives you a  “community” willing to possibly, I don’t know, give you money for stuff.   When people feel like they are part of a community, it’s much more  life-affirming than being part of an “audience.”

In other words, you can spend all the money you want to make a show on  YouTube look like something that plays on TV, but if you shut out the audience  in a way that does not foster a community, it won’t last long.

What are some of your essentials?  Let us know in the comments below or  on the video’s watch page.

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